About Us

Who We Are

We make what we believe in

TOUCHBeauty is a brand that leads the charge in industry changes.

We are the the first brand to develop and bring you the heated eyelash curler and the electronic face brush.

TOUCHBeauty has established branches in the UK, China, USA, Japan, Germany,Thailand, Hong Kong, and Malaysia and our brand trademark is registered internationally in 53 countries and regions.

We try to deliver to the world, selling in more than 80 countries and regions through more than 3000 channels, including online/offline outlets and partnerships with airlines and airports around the world. Maybe you've seen us in an airport before, airlines like Cathay Pacific!

We're British

ESTABLISHED IN 1999 United Kingdom

Hailing from England We’ve been lucky enough to become an international brand.
Our mission is to deliver safe effective beauty solutions that can give our users professional level treatments at home.
Our belief is that by understanding the science of natural beauty and skin biology, and combining the science with technology, we can deliver the most effective results in the safest way to our users.

First Things First

We’re Award Winners

Nothing says quality like having the awards to back it up. We’ve worked hard on our products to make them the most innovative in the field and we’re proud of our awards

Innovation, Recognition, and Global Partnerships

Driving Excellence Through Innovation and Global Recognition

20+ product launches annually

We have a complete production chain and industry leading testing laboratory accredited by CNAS. Achieve more than 170 individual intellectual patents.

Our designs stand out

We’ve been lucky enough to have been awarded these awards for our beauty device designs and performance: Reddot Award, IF Design Award, Good Design Award, German Design Award, Design for Asia Award.

Miss Model of the World

TOUCHBeauty has been the official sponsor of the Miss Model of the World International Moddeling Competition WINNER for four consecutive years.

Born in the UK

Founded in 1999, TOUCHBeauty was born from a passion for innovation and beauty. The brand’s journey began with the creation of the world’s first electric eyelash curler, inspired by hair curling tools. Using heated plates to gently touch the eyelashes, this groundbreaking device instantly created natural, long-lasting curls, enhancing the eyes’ beauty. TOUCHBeauty was founded with the vision of empowering women to face life with confidence and grace, radiating beauty from the inside out.

TOUCHBeauty has grown into a global leader in personal care and beauty devices, offering a full range of products designed to elevate both inner and outer beauty.

MARKET LEADER

In 2002, TOUCHBeauty entered the Japanese market and started its cooperation with American Avon.

The Electric Eyelash Curler sales reached two million pieces in the US market.

TOUCHBeauty's footprints are spread all over the world and are loved by consumers from all over the world. Through continuous innovation, cutting-edge R&D technology and quality products.

TOUCHBeauty will continue to conquer different markets around the world, making everyone a beauty expert.

TECHNOLOGICAL INNOVATION

During this time, TOUCHBeauty introduced groundbreaking innovations such as the first Electric Facial Cleanser, the Photon Skin Rejuvenator, and the 360° Heated Eyelash Curler. These devices have become essential trends in the beauty and skincare industry, earning their place in every beauty regimen. All of these cutting-edge products were developed at TOUCHBeauty's Manufacturing Center, which is certified to the BS-EN-ISO 9001:2000 standard.

Today, TOUCHBeauty offers six comprehensive series: Facial Care, Body Care, Hand & Foot Care, Hair Care, Men's Care, and Beauty products, covering the full spectrum of personal care beauty devices.

FAST GROWTH

With the successful development of multiple beauty and skincare devices, TOUCHBeauty gained significant industry recognition, leading to the establishment of offices in Korea and Hong Kong. We also formed strategic partnerships with KONAN in Japan and AIRFL in Australia.

In 2014, TOUCHBeauty collaborated with renowned Japanese designer Chiaki Murata to create a stunning and contemporary collection.

Believing that beauty is for everyone, TOUCHBeauty proudly sponsored the Miss Model of the World International Contest in 2015.

BRAND DEVELOPMENT

In 2017, TOUCHBeauty's professional laboratory earned CNAS certification, marking a significant step toward enhancing product quality.

The excellence of TOUCHBeauty's products is evident, with the brand receiving the prestigious Good Design Award in Japan for its luxurious and modern Ultrasonic Scrub Device.

To further promote natural beauty awareness, TOUCHBeauty once again sponsored the Miss Model of the World contest.